· Planning Your Writing
· Guidelines to Write
· Grammar Skills
· Developing Reader Centric Documents
· Prewriting
Effective writing and Paraphrasing
Punctuation
Preparing newsletters and mailers
Press Release writing
Email communication and email etiquette for global customers
Plan Before You Publish
- How content drives visitors
- The importance of mission statements and mockups
- Conducting a content audit
- Info chunking and Concept Emphasis
- Chunking information by page and paragraph
- ·
- Linear and non-linear narrative
- Informative links
· Understanding the Technology
- Graphics -- when to use them, when to avoid them
- Help and online documentation
Understanding Organizational Politics
Style guides
Content management strategies
Content usability
Outline:
+ Reading online
+ New findings from our eyetracking studies
+ Understanding your audience's comprehension level
+ Reading levels and low-literacy users
+ English as a second language
* Understanding Writing
o How to increase credibility and trust on the Web
Organizing content
+ Linear and non-linear narrative
+ By task
+ By topic
+ By audience
+ Alternatives
* Understanding the Technologies
o Understanding Organizational Politics
o Style guides
o Repurposing content
o Content management strategies
Metrics to collect when measuring content usability
Using images and graphs in web content appropriately, and making them accessible.
7. Plain English
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1. What is Instructional Design?
2. Identifying and Defining Instructional Design Problems
3. Fundamental Principles of Instructional Design
4. The Process of Instructional Design
5. Why Use Instructional Design Theories & Models?
6. *** Different ID Theories, Models, and their applications
7. The eLearning Environment and Instructional Design
8. Peripheral Learning for Instructional Design
9. Introduction to different tools used in eLearning
10. Different Stages and Corresponding Documents of the ID Process
11. The Mechanics of an Instructional Designer’s Mind
12. Writing Objectives/Competencies
13. Creating a Strong Course Design
14. Structuring Content to Meet Design Requirements
15. Analyzing your Audience and Creating Audience Profile
16. Techniques for Sifting Content
17. Writing for the Intended Audience
18. Visualization Skills for Interactive Learning
19. Writing Effective Visual Description
20. Writing Effective Voice-overs and Dialogs
21. Ensuring Content Flow and Clarity
22. Prevalent ID/Language Standards and Adherence
23. Designing Assignments/Questions using corresponding ID models
24. Writing Introductory and Summation Content
25. Indian ID & American / British English Swing – Appreciation and Application
26. Writing Culturally Appropriate Content – Why and How?
27. Determining Grading for Evaluative Exercises – An Analytical Process
28. Creating Quality and Efficiency Checklist for your Course
29. Creating Design, Script, and Storyboard Templates as per Course Requirements
30. “In-the-Audience’s-shoes” Review
31. Awareness of SCORM-Conformance and ADL Standards
32. Interacting with other Disciplines (Media/Programming)
33. Peer Mechanics in the eLearning Industry
*** Comprises:
* The Three Approaches to Instructional Design
* Different Learning Styles
* Keller’s ARCS Model of Motivation
* Bloom’s Taxonomy
* Gagne's Instructional Events
* Dick and Carey model for ID
* ADDIE Model as applied to CDLC
* Kirkpatrick Model for Summative Evaluation
* Dale’s Cone of Experience
* Knowles’ Theory of Andragogy
IDCWC Online - Learning Methodology:
* Course Design, Development, Implementation based on Instructional Design Principles
* Readings - Lectures
* Case-studies
* Interactive activities to guide learning
* Professional Tips
* Interactive exercises with immediate feedback
* Fortnightly Assignment Submissions & Review
* Online Discussions (asynchronous*)- facilitated by Shafali R. Anand (Editor & Publisher - Wavelength the ID Newsletter)
* Project Work supported with intermediate reviews.
* Creation of a:
1. Course Design Document
2. Script/Storyboard
3. Review Checklist
4. Course Design Template
5. Script/Storyboard Template
* Online Test at the end of the Course
* Continuous evaluation & feedback
(*Asynchronous discussions allow participation according to your convenience.)
Course Duration: 3 Months (April 01, 2011 - June 30, 2011
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