Translate

Friday, March 25, 2011

Syllabus of Content Writing Course

·  Planning Your Writing
·  Guidelines to Write
·  Grammar Skills
·  Developing Reader Centric Documents
·  Prewriting
Effective writing and Paraphrasing
Punctuation
Preparing newsletters and mailers
Press Release writing
Email communication and email etiquette for global customers
Plan Before You Publish
  • How content drives visitors
  • The importance of mission statements and mockups
  • Conducting a content audit
  • Info chunking and Concept Emphasis
  • Chunking information by page and paragraph
  • · 
    • Linear and non-linear narrative
    • Informative links
· Understanding the Technology
  • Graphics -- when to use them, when to avoid them
  • Help and online documentation
Understanding Organizational Politics
Style guides
Content management strategies
Content usability
 Outline:
                + Reading online
                + New findings from our eyetracking studies
                  + Understanding your audience's comprehension level
                + Reading levels and low-literacy users
                + English as a second language
               
    * Understanding Writing
             o How to increase credibility and trust on the Web
   Organizing content
                + Linear and non-linear narrative
                + By task
                + By topic
                + By audience
                + Alternatives
    * Understanding the Technologies
          o Understanding Organizational Politics
          o Style guides
          o Repurposing content
          o Content management strategies
         Metrics to collect when measuring content usability
Using images and graphs in web content appropriately, and making them accessible.
   7. Plain English
  
-------------
         1. What is Instructional Design?
         2. Identifying and Defining Instructional Design Problems
         3. Fundamental Principles of Instructional Design
         4. The Process of Instructional Design
         5. Why Use Instructional Design Theories & Models?
         6. *** Different ID Theories, Models, and their applications
         7. The eLearning Environment and Instructional Design
         8. Peripheral Learning for Instructional Design
         9. Introduction to different tools used in eLearning
        10. Different Stages and Corresponding Documents of the ID Process
        11. The Mechanics of an Instructional Designer’s Mind
        12. Writing Objectives/Competencies
        13. Creating a Strong Course Design
        14. Structuring Content to Meet Design Requirements
        15. Analyzing your Audience and Creating Audience Profile
        16. Techniques for Sifting Content
        17. Writing for the Intended Audience
        18. Visualization Skills for Interactive Learning
        19. Writing Effective Visual Description
        20. Writing Effective Voice-overs and Dialogs
        21. Ensuring Content Flow and Clarity
        22. Prevalent ID/Language Standards and Adherence
        23. Designing Assignments/Questions using corresponding ID models
        24. Writing Introductory and Summation Content
        25. Indian ID & American / British English Swing – Appreciation and Application
        26. Writing Culturally Appropriate Content – Why and How?
        27. Determining Grading for Evaluative Exercises – An Analytical Process
        28. Creating Quality and Efficiency Checklist for your Course
        29. Creating Design, Script, and Storyboard Templates as per Course Requirements
        30. “In-the-Audience’s-shoes” Review
        31. Awareness of SCORM-Conformance and ADL Standards
        32. Interacting with other Disciplines (Media/Programming)
        33. Peer Mechanics in the eLearning Industry


      *** Comprises:
          * The Three Approaches to Instructional Design
          * Different Learning Styles
          * Keller’s ARCS Model of Motivation
          * Bloom’s Taxonomy
          * Gagne's Instructional Events
          * Dick and Carey model for ID
          * ADDIE Model as applied to CDLC
          * Kirkpatrick Model for Summative Evaluation
          * Dale’s Cone of Experience
          * Knowles’ Theory of Andragogy


IDCWC Online - Learning Methodology:

    * Course Design, Development, Implementation based on Instructional Design Principles
    * Readings - Lectures
    * Case-studies
    * Interactive activities to guide learning
    * Professional Tips
    * Interactive exercises with immediate feedback
    * Fortnightly Assignment Submissions & Review
    * Online Discussions (asynchronous*)- facilitated by Shafali R. Anand (Editor & Publisher - Wavelength the ID Newsletter)
    * Project Work supported with intermediate reviews.
    * Creation of a:
               1. Course Design Document
               2. Script/Storyboard
               3. Review Checklist
               4. Course Design Template
               5. Script/Storyboard Template
    * Online Test at the end of the Course
    * Continuous evaluation & feedback

(*Asynchronous discussions allow participation according to your convenience.)

Course Duration: 3 Months (April 01, 2011 - June 30, 2011


No comments: