Keyword Research: Introduction and importance

Keyword Research is carried out and plays a vital role in various fields such as Internet Research, Content Writing, SEO, SEO Copywriting, SEM, and Affiliate Marketing.  It plays an important role in Copy Writing too.  The research includes keyword count, keyword density measurement, finding out Popular Keywords and High Demand Keywords, and study of variation of keyword popularity subject to geographical factors, time-period, language, domain, and ROI on Paid Keywords.

Some of the keyword research operations such as keyword count and keyword density measurement can be done both manually as well as automatically.  However, some of the operations such as finding the keyword popularity and number of searches cannot be carried manually.

Importance of Keyword Research:

• Keyword Research helps SEO, SEM and SEO writing more effective.  SEOs and SEMs can carry on with their work with more confidence about attaining targets.
• It enables SEO Copy writers to maintain adequate keyword count and keyword density in order to attract the attention of search engines. Website Owners/Managers too can make Content writers to prepare the content based on most popular keywords.   
• The researchers find out how the popularity of the keywords varies subject to various factors such as location, region, country, time, and domain.  Hence, whenever they prepare the content for a particular target group, they can prepare the content on the most wisely selected keywords.  
• A wise Search Engine Marketer (SEM) does not select and buy paid keywords without making adequate keyword research.  Keyword Research enables SEMs to maximize their Returns on Investment (ROI).
• It enables the researchers to know about similar and conceptually related keywords.
• Researcher may get exposed to unknown concepts and domains as a part of his research work.  It will not only expand his intellectual horizons but also expand the scope of his business.  Some times, it may entirely change his business by introducing him a new business domain.  

Written by: S. Chandrashekara Reddy

Contact: 91-9849856722

Mail Id: chandrashekara_reddy@yahoo.co.in