Keyword Research Tools: Advantages and Disadvantages

Advantages of Keyword Research Tools:

Following are the advantages that the end user derives by using Keyword Research Tools:

·         Automated tools help the end user in saving time and thus, enhance productivity.

·         Most of the tools are available free of cost.

·         Various Keyword Research tasks such as Keyword Search Count and determination of popular keywords cannot be done manually and can be carried out by using automation tools.

·         Whenever you suspect over usage of keywords in your content, you can check your doubt with the help of keyword density checkers.

·         Some of the keyword research operations such as keyword count and keyword density measurement can be done both manually as well as automatically.  However, when we use tools to calculate keyword count and keyword density, we can save our time and energy. It enhances our productivity.

·         An automated tool does not get tired and affected by the change of mood, like a human being while carrying on a task.

Disadvantages and Limitations of Keyword Research Tools:

• Keyword count and keyword density measurement tools usually do not accept, at a time, text exceeding 250 or 500 words.
• Some of results shown by different keyword tools may vary depending on algorithms based on which they are designed.  
• The efficiency of tools varies according to algorithms based on which they are designed.
• Though several free tools are available online, they are not as effective as priced ones. They may contain only limited features when compared to priced versions. If you want to go for in-depth research, you are bound to go for paid versions.
• Some of the priced tools are over priced.
• Some of the priced tools may not give the desired results and may not yield the promised ROI (Returns on Invest)
• Individuals cannot check manually whether the results such as Keyword Search shown by tools are accurate.  
• Some of the keywords listed out as related keywords may not be closely related while some of the closely related keywords may not be listed out at all.
• Some of tools offered by search engines may not be away from “Search Engine” bias.  For instance, while showing the lists of related keywords, keyword mutations, keyword searches and hot keywords/topics/trends/pages, the search engines may not show accurate results due to their prejudices and business interests. 

Written by: S. Chandrashekara Reddy
Ph.No: 91-9849856722
Mail Id: chandrashekara_reddy@yahoo.co.in