Keyword Concepts

Introduction: Keyword is a word that occurs in a text frequently.  A keyword needs not to be a single word always and it can be a group of words.  Content writers prepare the content based on the keywords when they write for online sites. 

As Search Engines give higher priority to keyword count and keyword density when they search and display websites and online pages, online-writers and SEO Copywriters have to know following keyword related concepts:

• Keyword Count
• Keyword Density
• Popular Keywords
• High Demand Keyword
• Keyword Group
• Keyword Mutation
• Keyword Stuffing
• Over usage of Keywords
• Paid Keywords
• Forbidden Keywords 

Keyword Count: Keyword Count refers to the number of times a keyword is used in a particular text.

Keyword Density: Keyword density is the percentage of times a keyword occurs in a particular text compared to the total number of words in the text.

Keyword Density = (NKR/TW) * 100

NKR = Number of Times Keyword Repeated

TW = Total words (in the analyzed text)

Popular Keywords: These are the keywords, which are searched by highest number of people using search engines.  These keywords vary subject to various factors such as location, region, country, time and domain.  

These keywords attract more traffic to your websites. Search Engine Marketers (SEMs) prefer to choose high demand keywords in order to promote their website/webpage and subsequently to promote their business.  Search Engines demand and charge more from SEMs for bidding High Demand Keywords.

High Demand Keyword: Keywords, which are most commonly searched by the surfers, are referred to as High Demand Keywords.

Keyword Group: It refers to a group of keywords, which are either related or similar conceptually.  The words are searched from the pool of online queries.

Keyword Mutation: Keyword Mutation refers to the group of misspellings, corrected and similar spellings, which are frequently found in search query logs, of entered keyword.

Keyword Stuffing: It refers to the deliberate usage of keywords in a particular text more frequently than actually required.  Its main aim is to attract the attention of search engines. 

Over Usage of Keywords: It denotes the usage of keywords more than the percentage mentioned in the given instruction. Sometimes, it may result in “Search Engine Spam/ Search Spam.”

It is a highly subjective concept and the definition of “Over Usage” may vary depending on the context.  However, according to industry standards, keyword is considered “Over Used” when the keyword density of the text exceeds 3%.

Paid Keyword:  Keywords, for which payment is made to Search Engines for getting displayed, are called Paid Keywords.  It is an important concept in Search Engine Marketing (SEM).  Usually, they are shown on the right hand side by search engines.  The payment for keywords vary according to their popularity.

Search Engine Spam/Search Spam: It is refers to ban of a website or an online page by a search engine due to prohibited practices.   

Forbidden Words: Forbidden words, sometimes referred to as poison words, are the words that result in suspicion and loss of dignity for a web site when it is under consideration of a search engine.  For example, obscene words, adult words, and politically prohibited words come under the category of forbidden words.  Search engines usually filter the websites containing forbidden words while displaying content. Usage of Forbidden words results in fall in traffic and search engine rank.

Written by: S. Chandrashekara Reddy

Contact: 91-9849856722

Mail Id: chandrashekara_reddy@yahoo.co.in