Search Engines give higher priority to keyword count and keyword density when they search and display websites and online pages. Hence, all the SEO Copywriters started using keywords more frequently than actually required.
In fact, they literally started inserting the keywords in the text only to attract the attention of search engines. The process is popularly known as Keyword Stuffing. Subsequently, majority of the websites and online pages became search engine friendly but at the same time, user-unfriendly. Some of users expressed their disgust about the search engines for displaying online pages which are unfriendly to the user, unreadable and sometimes, completely useless, by giving undue importance to keyword count and keyword density.
To control such adverse situations, search engines changed their algorithms for displaying websites and online pages. They started giving importance to several other factors. Search engines also started discouraging the overuse of keywords and banning the websites and online pages featured by the over usage of keywords. Such ban is technically called “Search Engine Spam.”
However, the word “Over Usage” is a highly subjective concept and its definition may vary depending on the context. However, according to industry standards, keyword is considered “Over Used” when the keyword density of the text exceeds 3%.
Written by: S. Chandrashekara Reddy
Contact: 91-9849856722
Mail Id: chandrashekara_reddy@yahoo.co.in
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