Online headlines and page titles: basic guidelines

While writing headlines and page titles, offline writers focus only catching the attention of his readers. They need not to bother about SEO issues. On the other hand, online writers are often supposed to follow several SEO instructions while preparing headlines and page titles.
Following are some of the instructions that an online writer has to follow while preparing headlines and page titles:
• Make the first word an important and informative one. For example, if you are supposed to prepare content about either a person or a place or a company or a concept, use the respective name as the first word.
• Do not use same starting word for all headlines. Users may feel it difficult to locate particular article, page, or paragraph.
• Most of the online readers do not read the content but scan it and some of them just see headlines when it comes to news items. Hence, online readers must write headlines in such a way that the reader must understand the subject, just by looking at the headline.