'Deccan Chronicle' - The Voice of South India

Deccan Chronicle, a leading daily paper in Southern India, emerged as the largest circulated news paper in South India, out throwing The Hindu, the age old champion of South India. Now, Deccan Chronicle is the largest circulated daily paper in South India and fourth largest circulated news papers in India. The circulation of Deccan Chronicle news papers is spread across three states Andhra Pradesh, Tamil Nadu and Karnataka. Buzz among media circles is that the news paper is set to enter Kerala too, within a few years.
Till 2009, The Hindu was the largest circulated news paper in Southern India and 3rd largest circulated news paper at national level. Hence, it was popularly considered the voice of South India. By the end of 2009, Deccan Chronicle has captured the first position in South India. However, The Hindu is still the 3rd largest circulated news paper at national level. However, The Hindu may loose even its 3rd position at national level due to the rapid growth of Deccan Chronicle. That will be again another blow to The Hindu. After becoming the third largest circulated news paper at national level and expanding it base further in South India, Deccan Chronicle may capture even the second position, which is currently held by The Hindustan Times, the second largest news paper in India. Then, it will emerge as the next only to The times of India at national level and unquestionable champion in south India. However, The Hindu remains the largest and unquestionable number one in Tamil Nadu. Deccan Chronicle may not take The Hindu in Tamil Nadu even after ten years.
By state level figures, Deccan Chronicle is the largest circulated news paper in Andhra Pradesh and the second largest news paper in Tamil Naud and third largest circulated news paper in Karnataka. According to ABC figures, the circulation of Deccan Chronicle stands at 1,349,959. It is the first largest circulated news paper in Andhra Pradesh with a record circulation 7,93,296 copies.

Writteh by: S. Chandrashekara Reddy
chandrashekarareddys@gmail.com