PG Diploma Course in Content Writing - Chapter-I

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Topic Selection

It is the point of commencement for any writing.

A topic is usually of three types:

• Assigned topic
• Chosen topic out of choice
• Self-assigned topic  

Hobby writers usually work on self-assigned topics while most of the professional writers, working in enterprises, work up on assigned topics. However, celebrity professional writers, who usually turn freelancers, enjoy a lot of freedom while selecting the topic that they wish.

Writing with no specific topic in mind is like a journey of a lunatic with no destination. Hence, select a topic before setting to write something.

While selecting a topic, bear following things in mind:

• Topic must be attractive. A topic, which might be attractive to one section of readers, may be of no interest to other section of readers. However, it is not very difficult to decide which topic is more interesting to majority readers.

Following are some of the examples:

Ø      A people may show more interest to read an article “Simple Ways to Make Money Online” because it is a human instinct to try to make more money in easier ways.

Ø      If a famous personality passes away, people may show more interest to read about the departed soul.

Ø      When a new President of America is elected, the entire world may show more interest to know about his profile. 

• Topic must not hurt the sentiments of the people. If the topic hurts the sentiments of any particular group, the content writer may be sued in the court of law. Even, his personal security may be at a risk.
• When you want to go for offline publication, make a thorough research about the market reach and viability of the topic. When you want to go for online publication, make online research about the keyword details such as keyword ranking, keyword volume and the similarity of the keywords with other popular keywords, while selecting a particular keyword.
 

Written by: S. Chandrashekara Reddy

chandrashekarareddys@gmail.com