Publication of Content

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Certificate Course in Content Writing

Chapter-VIII

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A write-up, how great it may be, will be of no use if it is not published. “Publish or Perish” was the order of the publication industry of 20^th Century. “Publish, Patent and Prosper” is the order of 21^st Century as the free blogging facility provided by several firms has started allowing every individual to become a publisher.

However, it is wrong to assume that content writer always prepares “content” for the sake of publication. In several instances, he may prepare the content for internal reference, review or submission for an higher authoriy.

Following are some of the examples:

• ISO documentation
• Minutes of the meeting
• Project Plan
• Test Cases
• Check Lists
• Style sheets
• Proposal/Business Letters*

(Note: In large establishments, the Content writers are not assigned the task of preparing the Proposal/Business Letters. Such work is done by Proposal Writers. However, in small and medium organizations, the content writers are supposed to work up on all kinds of content requirements including the preparation of Proposal/Business Letters.)

  Written by: S. Chandrashekara Reddy,

chandrashekarareddys@gmail.com

Editing

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Certificate Course in Content Writing

Chapter-VI

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In large firms, a group of content writers are headed by an editor. However, in small and medium enterprises, most of content writers are not provided with Proof Readers and Editors. Content writers themselves have to proof read and edit their content and thus, editing becomes one of the functionalities of the content writer. Even if a Content writer is headed by Proof Readers and Editors, the Content Writer must act as the “Primary Proof Reader and Editor” for his work.

Editing is a wide process and includes following things:

·        Spell Check

·        Grammar Check

·        Flow Check

·        Checking Alignments

·        Checking of accuracy of data 

Removal of redundancy and irrelevant things

Written by: S. Chandrashekara Reddy

chandrashekarareddys@gmail.com

Copy Check & Generation of Original Content

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Certificate Course in Content Writing

Chapter-V

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The content writer must ensure that his content is original and safe from the detection of plagiarism detection software. Nowadays, most of the Content Writers are relying up on Internet as the prime source of information.  Most of the Content Writers are simply collecting information from Internet and re-writing the copied content in such a way that the content looks original. In such cases, they must check the prepared content with plagiarism detection software and must ensure that the prepared content is free from the detection of plagiarism detection soft ware.

(Note: Plagiarism detection software has its own limitations. For example, the software can detect the content copied from some online source such as website, blog and social networking site. However, it cannot detect the data copied from a printed textbook or periodical. If you hire a content writer to work for you, you ask him to give you assurance in writing that he will not copy any content from any source)

After checking the content with the plagiarism detection software, please locate the spots where the content is copied and then, re-write the copied content in such a way that the content will look original.

Copy-Recheck and Originality Confirmation

Copy-recheck is an iterative process. It continues until the originality of the content is confirmed.

Written by: S. Chandrashekra Reddy

chandrashekarareddys@gmail.com

Preparation of Content

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Certificate Course in Content Writing

Chapters-IV

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It commences after finding the adequate source(s) of information. It does not simply copying the content from one or more of the abovementioned sources.

The content writer must prepare the content with following objectives:

·        Content must be original and copy free

·        Content must be accurate

·        Content should be easy to comprehend and relevant

·        Content must be well proof read i.e., free from spelling, grammar, punctuation, and alignment mistakes

·        Content must be prepared, tuning the psychology of the readers. Content must live and interesting

·        Specified Style Sheet must be followed as per font color, size, and style of writing are concerned

·        “Target audience” should be borne in mind

Written by: S. Chandrashekara Reddy,

chandrashekarareddys@gmail.com

Location of Source(s) of Information

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PG Diploma Course in Content Writing

Chapter-III

It is next process that commences immediately after the topic selection. If the content writer possesses the required knowledge about topic, he can prepare the content on his own. However, in several cases, the content writer may be expected to prepare content about unknown issues or his knowledge about the topic may be limited and may not be sufficient to write about the topic. In such cases, he has to depend on other sources for information and following are some of such reliable sources:

  

·        Books and Periodicals

·        CDs, DVDs and audio and video cassettes

·        Personal Interviews

·        Internet

More than 90% of the present day content writers are computer savvy and rely up on Internet for collecting required information. Less than 10% of them depend on other sources such as Books, Periodicals, CDs, DVDs and audio and video cassettes. Wherever it is necessary, they may collect information through discussions and interviews with Subject Matter Experts.

However, it must be noted that mere Internet research may not be sufficient for research scholars, doing their research at Universities. They may more likely to depend on other sources for information.

Written by: S. Chandrasheakra  Reddy

chandrashekarareddys@gmail.com

PG Diploma Course in Content Writing - Chapter-I

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Topic Selection

It is the point of commencement for any writing.

A topic is usually of three types:

• Assigned topic
• Chosen topic out of choice
• Self-assigned topic  

Hobby writers usually work on self-assigned topics while most of the professional writers, working in enterprises, work up on assigned topics. However, celebrity professional writers, who usually turn freelancers, enjoy a lot of freedom while selecting the topic that they wish.

Writing with no specific topic in mind is like a journey of a lunatic with no destination. Hence, select a topic before setting to write something.

While selecting a topic, bear following things in mind:

• Topic must be attractive. A topic, which might be attractive to one section of readers, may be of no interest to other section of readers. However, it is not very difficult to decide which topic is more interesting to majority readers.

Following are some of the examples:

Ø      A people may show more interest to read an article “Simple Ways to Make Money Online” because it is a human instinct to try to make more money in easier ways.

Ø      If a famous personality passes away, people may show more interest to read about the departed soul.

Ø      When a new President of America is elected, the entire world may show more interest to know about his profile. 

• Topic must not hurt the sentiments of the people. If the topic hurts the sentiments of any particular group, the content writer may be sued in the court of law. Even, his personal security may be at a risk.
• When you want to go for offline publication, make a thorough research about the market reach and viability of the topic. When you want to go for online publication, make online research about the keyword details such as keyword ranking, keyword volume and the similarity of the keywords with other popular keywords, while selecting a particular keyword.
 

Written by: S. Chandrashekara Reddy

chandrashekarareddys@gmail.com

PG Diploma Course in Content Writing - Introduction

Who are Content Writers?

Content Writers are those who prepare “Content”. In general, “Content” is referred to as mere “Text”. However, in the fields of Media, Communications and IT, it has a broader meaning and includes several components such as lists, indexes, tables, images, animations, audio and video. However, in this course, the word “Content writer” is referred to a person who prepares “Textual Content”.

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The Process of Content Preparation

The sole response of a “Content Writer” is to prepare to “Content” according to the instructions given. The process of “Content Preparation” consists of several processes as mentioned below:

• Topic Selection
• Location of Source
• Preparation of Content
• Copy Check
• Generation of Originality
• Copy-Recheck and Originality confirmation
• Editing
• Publication

 Written by: S. Chandrashekara Reddy
chandrashekarareddys@gmail.com

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