General articles

2011-12-09T14:50:00.011+05:30

Philosopher's Stone: First series of Harry Potter

It is the first part of the series. In the story, Harry Potter was a wizard. When Harry was a baby, his parents are killed by Lord Voldemort, an evil. Then, Harry was brought up by his Aunt Petunia and Uncle Vernon. Potter makes a debut into the world of wizards when he is eleven year old. He joins a school where he is taught witchcraft and wizardry.

When he was at a school, Harry fights Voldemort good many times. Harry, along with his pals, comes to know about the Death Eaters and wins over them. (Note: Death Eaters are a group of wizards & witches belonging to Voldemort).

Harry Potter and Deathly Hallows

2011-11-14T14:36:00.005+05:30

Harry Potter and the Deathly Hallows

• It is the 7th volume of the novel.

• It is the latest and of course, the last novel of the Harry Potter series.

• The final sequel was released on 21 July 2007.

• People eagerly waited for the release of 7th edition. The eagerness has influenced some of cyber criminal to leak the book online shortly before the official release of the book.

• The book was released in 93 countries simultaneously.

• It broke all the previous records in book selling.

• It is the fastest selling book in the history of humanity.

• Just within 24 hours after its release, it sold 15 million copies.

• In the United States of America and United Kingdom itself, there were more than 11 million copies.

• The previous record, 9 million in its first day, had been held by Harry Potter and the Half-Blood Prince. The novel has also been translated into over 120 languages, including Ukrainian, Swedish, and Hindi.

The story of the novel rotates around two important key points namely “life” and “death”. The book was named as "the Best Book for Young Adults" by the American Library Association. A film was made based on the story of the novel. The movie has two parts and the first part was released in November, 2010. The second part of the movie was released on 15th July, 2011.

Harry Potter

• J.K.Rowling, an eminent British novelist, penned down the novel.

• The novel was a series of 7 volumes.

• The series started in 1997.

• Harry Potter and the Philosopher's Stone was the first of the sequel.

Written by: S.Chandrashekara Reddy.

Building relationships before selling

2011-05-28T22:19:00.001+05:30

It is a well known proverb “Customer is God in business”. No business can survive for a longer time if it does not build and maintain good relationships with customers. Broadly speaking, the relationships with customers are of two types namely ‘relationships before selling’ and ‘relationships after selling’.

Before sales relationships primarily deal with the following issues:

· Product promotion

· Educating the customers about the benefits they derive by purchasing the product

· Educating the customers how our product is superior to the products of our competitors

· Clarification of misconceptions about the product or offer

· Motivating the customers to buy the product

Here, the prime focus should be on ‘Selling’ but not merely on ‘Telling’.

Methods to build relationships with ‘customers before selling’

Following are some of the methods that help you to build your relationships with your customers before selling:

· To build relationships with customers before selling, a good database of potential customers should be collected. However, mere collection of data and maintenance of database will not definitely serve the purpose. You have to contact the customers on timely basis.

· Assure that the data that you collect is quality data. Make a prior enquiry whether the customers whose data you collect are potential customers or not.

· If any contacted person shows any interest to buy the product, collect their address, phone number, and mail ids.

· Prefer sending e-mail over making telephone calls because it will not disturb the customers and they can go through your mail according to their convenience. Moreover, it costs you nothing.

· If you want to meet any customer personally, you ensure that you have received prior appointment.

· Motivate him/her to buy the product using different kinds of motivational methodologies

· You inform them about your latest products and offers.

· You inform them about the benefits they derive by purchasing the product

· You explain them how your product is superior to the products of your competitors.

· You clarify their misconceptions about your product and motivate them to buy your product.

· Try to make use of social media communities to the maximum possible extent. Never think that social media is only for personal use and remember that it is a good tool to develop your business.

· To promote your product, select the medium of promotion which assures you more ROI. To assess ROI of different mediums of promotion, take the help of industry experts.

· Be quick to respond whenever you receive any kind of enquiries or leads.

· Introduce methods such as LinkedIn Answers, a feature that allows people to ask questions and receive answers.

· With your customers, try to be always open and do not be conservative until there is a chance of your trade secrets and security policies getting violated.

· When you communicate with your customers, make your communication customer centric.

· When you build your website or give a commercial advertisement, clearly mention about all the required contact details.

Written by: S. Chandrashekara Reddy

Contact: 91-9849856722

Mail Id: chandrashekara_reddy@yahoo.co.in

Social Media: Impact on your business in 2010

2011-05-28T22:10:00.000+05:30

Social media marketing is a boon for small and medium scale organizations. The organizations that have jumped on the social media bandwagon have received various benefits which are discussed below. Though some of the late comers have missed some of the ‘first mover advantages’, they have realized that late is better than never.

Following are some of the advantages that the firms, which have entered social media groups, received with the introduction of social media:

Increase in sales volume: Social Media helps to get more leads, which indirectly results in the hike in the volume of sales, which ultimately results in profitability. However, some of products and offers may receive quick response while others may take more time than expected to receive leads from audience.

Building relationships: Social Media helps us reach our customers and improve rapports with them. It helps us know about the requirements thoroughly in a more effective way.

Educating Customers: Social Media is proved as a mutual beneficial to both firms and clients as it helps us educate our customers about our offers and products. Some organizations encourage some of their loyal customers to start their own social media groups in order to express their opinions and share their experiences with products and offers of the organization. They started using the LinkedIn Answers, a feature that allows people to ask questions and receive answers.

Branding: Social Media has helps us improve credibility in industry and to build reputation. It makes products and offers more popular among customers.

Improvement on ROI: Social Media enhances our ROI (Returns on Investment). You need not invest a big amount to enter social media marketing to achieve greater success rate due to an enormous improvement in our sales volume. To keep it in nutshell, what you put into it is less and what we have got out of it is more.

Reasons for our success: Following are some of factors for the success of a firm in social media promotions:

· Make social groups customer friendly and customer centric.

· Make an extensive use of micro blogging.

· Emphasize more on core areas of the value chain, including the marketing and communications and customer service departments.

· Though the IT department is not involved in social media promotions as a primary decision maker, integrate the department with existing business processes to derive maximum benefits.

Conclusion: One can improve one’s business by entering social media; however, one has to realize that the success of social media promotions depends on the structured and organized manner in which it is implemented. It is advisable to for them to focus more on carrying social media promotions in more structured, organized and effective manner.

Written by: S. Chandrashekara Reddy

Contact: Ph. No: 91-9849856722

Mail Id: chandrashekara_reddy@yahoo.co.in

Memory load: Factors and methods to reduce it

2011-05-02T13:30:00.000+05:30

Memory load is the brain processing that a person undergoes to memorize a particular thing or things.

Under following circumstances, a person feels more memory load:

· When the instruction material consists of information which is out of his imagination or with which he does not deal with practically

· When the person cannot understand the material

· When the language of instruction is not known or less known to the person

· When the material consists of different words

· When the material consists of complex concepts

· When the material consists of long sentences

· When a list of items are not logically related

· Easiness of memorizing the material varies from medium to medium as mentioned below:

Experience>Video>Animation>Picture>Audio>Text

To reduce the memory load i.e., to make a person to memorize something carefully:

· Make him to deal with the topic practically. Give him examples which are closely related to his practical life or practical work.

· Make the person to understand the material thoroughly

· Present the material in native language of the person or use a language which is well known to the person

· Do not use difficult words and present the material in simple language using simple words

· Do not use long sentences to maximum possible extent. Present the material in short and simple sentences

· Present various issues in a logically related order

Written by: S. Chandrashekara Reddy

Ph.No: 91-9849856722

Mail Id: chandrashekara_reddy@yahoo.co.in

The Theory of Cognitive Load: Introduction and Types

2011-04-27T12:28:00.000+05:30

The brain processing that a person undergoes to understand a specific thing is called cognitive load. The cognitive load is subject to various factors such as person, medium of expression, language of instruction, prior experience, the quantity of information, and time duration given to learn the issue.

Person: Cognitive Load differs from person to person according to his age group, educational qualification, IQ and mental and sensual abilities.

Language of instruction: Cognitive Load differs depending on language of instruction. If language of instruction is the native language of the audience, they experience less cognitive load. Otherwise, they experience more cognitive load.

Medium of expression: Cognitive Load differs depending on medium of expression. Listening creates less cognitive load than reading and watching/viewing creates less cognitive load than listening. Practical experience reduces the load almost to the maximum possible extent.

Language of instruction: If the language of instruction is the native language or well known language, the audience feel less cognitive load. Otherwise, they have to spend additional time on understanding the language in addition to the time they spend to understand the instruction.

Amount of time: When a person is supposed to learn a particular thing, he feels more cognitive load. When he is given more time to learn the same thing, he feels less cognitive load.

Quantity of instruction: The more a person has to learn in a specified time, the more cognitive load he feels and vice versa.

Types of Cognitive Load

There are three types of cognitive load: intrinsic cognitive load, germane cognitive load, and extraneous cognitive load.

Intrinsic cognitive load: It is the inherent difficulty associated with an instruction. For example, even to calculate a simple addition of 2 and 2, a person has to undergo certain amount of brain processing. It cannot be reduced by an instructor.

Extraneous cognitive load: It is generated by the style of presentation of information. An instructional designer can reduce it by presenting the information in an effective manner.

For example, a teacher is supposed to explain his students about “Circle”. If the teacher delivers a lecture, defining in different ways what a circle is, it becomes very difficult for the students to understand what a circle is. If the teacher displays an image of a circle and then explains about it, students feel it easy to understand what a circle is. Here, visual medium is better than verbal medium and reduces the extraneous cognitive load of the concept.

It does not load the learner with unnecessary information. Extraneous cognitive load can be reduced or completely avoided while intrinsic cognitive load is a natural one and cannot be avoided. In fact, the theory of Cognitive Load is primarily concentrated on the reduction of extraneous cognitive load.

Germane cognitive load: It is an interesting theory stating that certain amount of cognitive load is actually a good thing as it creates schemas or mental models that enable the audience to learn something in more efficient manner in the future. It deals with motivation methods and techniques.

Most of the cognitive load researchers are of an opinion that germane cognitive load should be increased as it results in more efficient learning. Germane cognitive load deals only with the characteristics of learner and the memory that the learner uses to deal with the intrinsic cognitive load.

Written by: S.Chandrashekara Reddy

Contact: 91-9849856722

Chandrashekara_reddy@yahoo.co.in

Basic Issues and Guidelines of Instructional Design

2011-04-19T09:41:00.000+05:30

When you are preparing a learning material, following are the basic things to keep in view:

• Audience Analysis: Determine the current ability of the learners

• Method of teaching& Media Selection

• Topic & Objective of learning

• Introduction and commencement

• Recollection and assessment of prior knowledge

• Break down topic into smaller subtopics

• Subject Presentation: Examples/Scenarios, Language and Style,

• Assessment

• Feedback

Audience Analysis: When you are writing something, you must know for whom you are writing. You have to prepare the content, keeping in view your audience. Audience analysis includes various things some of which are mentioned below:

Age
Educational Qualification
Region & Native language
Familiarity with the language of instruction
Prior knowledge of subject

Points to remember:

Ø In some instances, the language of instruction may not be the native language of the audience. Hence, do not use idioms popular among the native speakers. Otherwise, the audience may not follow the instruction or may take some other meaning.

Ø In Technical writing as well as instructional designing, the usage of idioms is highly discouraged.

Method and Medium of teaching: The writer should know the medium and method of communications as he is supposed to prepare his content for various mediums such as textbook, e-book, audiocassette, videocassette, and website.

Topic & Objective of learning: It is the duty of an instructional designer to enable audience to know what and what for they are learning all about.

Introduction and commencement: After explaining Objective of Learning, give a brief introduction. Commence your topic with either an interesting illustration or a though provoking question.

Recollection and assessment of prior knowledge: Make your readers to recollect his prior knowledge and assess themselves about how far they are acquainted with the topic. To get the desired results, ask them thought provoking questions and make them to think of the topic.

Break down topic into smaller subtopics: Break down main topic into smaller sub-topics.

Presentation with examples: After breaking down main topic into smaller sub-topics, explain each sub-topic in detail with illustrations and examples.

FAQ’s: After the completion of a task, mention FAQs. It enables the audience to understand the topic in more effective and detailed manner. While preparing FAQs, stress more on misconceptions and prepare questions related to misconceptions.

Assessment and Feedback: After the completion of topic, enable the readers to assess themselves by providing various exercises. Also provide them with feedback by providing them with answers for given questions. Assessment helps the reader to know his level of understanding and builds confidence among readers. As a part of assessment, stress more on misconceptions.

You can assess your reader with following types of Assessment:

• Short Answer Question

• Fill-in-the-blanks

• Multiple Choice

• Match

• Sequence

• Open ended

• Simulation

Self evaluation: Motivate your audience to have timely self evaluation after the completion of every topic.

Guidelines to Instructional Designers:

Follow Learners’ Centric Approach
Clarification of Misconceptions
Usage of idioms

Follow Learners’ Centric Approach: In olden days, teaching used to teachers’ centric. In course of time, educationalists realized the importance of making it learners’ centric. Encourage the engagement of learners so that they learn with an enthusiasm.

When you prepare content for either training or educational purpose, follow the learner’s centric approach.

Ø Make them involved in the learning process by asking them frequent questions related to the subject. Give a list of questions after the completion of every topic in order to enable the learners to assess themselves.

Ø Ask them their personal experiences related to the concept. For example, if you are teaching about the concept ‘Inflation’, ask them to remember the prices of various day-to-day commodities when they were children.

Clarification of Misconceptions: When you are supposed to conduct a training or educational program on a particular concept, you must know the misconceptions your audience had about the concept. While explaining about the concept, you must stress more up on misconceptions. You also mention them in FAQ (Frequently Asked Questions).

While assessing the prior as well as acquired knowledge of your audience, observe how far they are away from misconceptions by asking more number of and challenging questions on misconceptions.

Usage of Idioms: Usually, idioms make text live and readable. However, it is not advisable for instructional designers to use idioms. Idioms are usually popular among the native speakers. In some instances, the language of instruction may not be the native language of the audience and audience may not follow the instruction or may take some other meaning. Hence, the usage of idioms is highly discouraged.

(Note: Same thing is applicable to technical writing too)

Contact: S. Chandrashekara Reddy

Ph.No: 91-9849856722

Mail Id: chandrashekara_reddy@yahoo.co.in

Graph Phobia – Its causes and guidelines to overcome it

2011-04-18T14:25:00.000+05:30

Graph phobia is an unusual fear of writing or handwriting. It is usually found among students, semi-literates, those who do not enjoy good command over language, and those who were de-motivated to write due to several other reasons.

Reasons for Graph Phobia: There are several reasons for graph phobia as mentioned below.

Bad Hand Writing: Some may fear or feel shameful to show others their bad handwriting.
Bad Grammar and Spelling Mistakes: Some may not have good command over the language and may fear of committing spelling and grammatical mistakes. Such people get naturally de-motivated to let others know their linguistic and writing inabilities.
Lack of Subject Knowledge: It is quite natural that people feel tense to write about topics with which they are not much acquainted.
Fear of lower grade: Some may fear to attend a test or competition with a fear of getting lower grades. Sometimes, if a person keeps on getting lower grades continuously over a period of time, he/she may hesitate and even fear to face a test or competition. Such kind of fear is usually found among students.
Gap between Thinking & Writing Process: Some may feel frustrated while writing as their writing or typing speed is not par with the speed of their thought process. Such gap may frustrate the writer and may de-motivate the writer not to write anything in future.

Take the help of computers as most children can type long before they can handwrite at any satisfactory speed. Elementary students who show any writing phobia should not be given graded assignments in writing. Writing should become a fun activity.

How to come out of Graph Phobia:

Following are some of the guidelines to come out of Graph Phobia:

If your bad handwriting is the cause of your phobia, do not write anything by your hand but use a computer to write something. Moreover, you join some hand writing training sessions in order to improve your handwriting.
If you are de-motivated due to the spellings and grammar mistakes that may occur in your writing, do not write on a paper, but instead type your content in Ms-Word file. The Ms-Word file displays the spelling mistakes with green lines and grammar mistakes with red lines. It even suggests correct spellings and correct grammatical versions of the wrong sentences. Thus, it helps you to cover-up and overcome your linguistic inabilities. You can also take the help of free grammar and spell checkers that are available online.

(However, this suggestion has some limitations too as Ms-Word supports only English)

If you are de-motivated due to the spellings and grammar mistakes that may occur in your writing, try to get your writings edited by a language expert or at least a friend. You too put efforts personally to improve your language.
If lack of subject awareness is the cause of your phobia, try to improve your knowledge about the concerned issue about which you are supposed to write. Internet is the best option to know about various unknown concepts time to time.
While attending tests or writing competitions, stop bothering about grades. Do your best in the tests and writing competitions and always remember that “You are concerned with work but not with result”. You perform root cause analysis and try to identify the factor that is causing you to get lower grade and rectify the error.
Some writers often feel frustrated while writing as their writing or typing speed is not par with the speed of their thought process. Such frustration may de-motivate the writer to write something. If you face such situation, prefer typing instead of writing hand. Try to improve your typing speed by learning typing/DTP techniques. Practice DTP for at least half an hour a day.
Practice free writing technique. Some psychologists and counselors suggest as the best exercise for curing Graph Phobia.

(Do you want to know about Free Writing, visit: http://csrkingdom.blogspot.com/2011/04/free-writing-introduction.html)

Contact: S. Chandrashekara Reddy

Ph.No: 91-9849856722

Mail Id: chandrashekara_reddy@yahoo.co.in

Miscellaneous Issues to be remembered by Content Writers

2011-04-18T11:52:00.000+05:30

There is no plural form for Software. Instead of softwares, you use software tools or software applications.
Whenever you want to write about Google search engine, write down – Google but not google.
Whenever you want to mention a date use name of the month rather than number. For example, instead of writing 11-3-2011, it advisable to write 11^th March, 2011 or March 11^th, 2011. If mention the date as 1-12-2011, the reader may be confused whether it is 1^st December, 2011 or 12^th January, 2011 because while mentioning dates, some writers follow dd-mm-yy method and others follow mm-dd-yy method.

Introduction to Instructional Design

2011-04-18T11:50:00.008+05:30

Introduction: Instructional design is a scientific and systematic approach used to design material for learning in order to make an educational or training program more effective, systematic, and consistent. They prepare materials such as textbooks, workbooks, guides, study material and question banks in order help the learners to learn in an effective manner.

History: The subject “Instructional Design” became more popular during World War II when the U.S. military was supposed to train large numbers of people to perform complex technical tasks. To explain them about complex tasks in a simple manner, the trainers used to break the tasks into sub-tasks and used to treat each subtask as a separate learning goal.

The trainers got very good results with their approach of splitting a task into different subtasks and training the soldiers in each different task with the help of simple instructions. After the war, the trainers started implementing the same strategy in business and industrial sectors. They also implemented the strategy to an extent in the primary and secondary education. Later, educationalists propounded several learning theories in order to make it easy for learners to learn in an easy and most effective manner.

Instructional Design Strategies

Types of Instructional Strategies

• Macro Strategies

• Micro Strategies (information presentation-level)

• Assessment Strategies

Macro Strategies: These strategies deal with course level issues such as structure of course and syllabus.

Micro Strategies: These strategies deal with presentation level issues such as method, medium, and style of presentation.

Assessment Strategies: Assessment strategies deal with the assessment issues. Assessments are of various types such as assessment of prior knowledge, assessment of learnt knowledge, and assessment of performance.

Stasis Questions

Tagmemics

• Writing lab: HEAV 226, Purdue University

• On-line writing lab: http://owl.english.purdue.edu

• Email: owl@owl.english.purdue.edu

Keep one idea to one paragraph

– Begin transition into a new idea, belongs in a new paragraph.

Listings: Chronological Simple to complex General to specification

Region & Native language
Familiarity with the language of instruction

Miscellaneous Concepts related to Instructional Design

2011-04-18T11:48:00.002+05:30

• Collection of content

• Bloom’s Taxonomy

• Information Mapping

• To motivate and build confidence

• Cognitive Load

• Mind Mapping

• Expository

• Exploratory

• Progressive display

• Analogy/Metaphor

• Simulation

• Use intro animation

• Use pictorial elements, such as maps, graphics, pictures, tables

• Outline content

• Provide graphic overviews/

• Explain purpose or relevance

• Generate analogies and examples

• Pedagogic techniques

• Andragogical techniques

• cognitive and behavioral psychology.

• Guidelines – Instructions –Clustering

An unedited article on Technical Writing

2011-04-18T11:32:00.000+05:30

Technical writers explain technology and related ideas to technical and nontechnical audiences. This could mean, for example, telling a programmer how to use a software library or telling a consumer how to operate a television remote control. Technical writers gather information from existing documentation and from subject matter experts. Technical writers are often not SMEs themselves. Technical writers themselves may be called API Writers, information developers, documentation specialists, documentation engineers, or technical content developers. Advanced technical writers often move into specialized areas such as API writing, information architecture or document management.

Misconceptions about Technical Writing:

Misconceptions: Technical writers are confined only to Software and Hardware industry.

Fact: Technical writers are not merely confined to Software and Hardware industry as they can be found in various fields such as Aeronautical, Robotics, Pharmacology, electronics, and tele-communications.

Misconceptions: Technical writers simply prepare User Guides or Instructions

Fact: Though they mainly prepare User Guides and Instruction write-ups, their job consists of various responsibilities.

The write-ups of technical writers can be classified into two categories:

End User Assistance write-ups
Traditional documentation

End User Assistance write-ups: The write-ups are meant for assisting/guiding the end user.

User Guide/User Manual
Help file
General Instructions

Traditional documentation:

Case studies
Test cases
Technical documents
Reference literature
Articles on technical issues and research papers

Your business write-up acts like a sales person. Your investment on your website is like a longterm investment and it keeps on generating you revenue for years together.

CMMI - Introduction

2011-04-18T11:28:00.000+05:30

What is CMMI?

A: CMMI stands for Capability Maturity Model Integration (CMMI). It is a process-oriented approach that helps either a project or a division or an organization improve their performances.

How many CMMI levels are there?

A: There are five CMMI Levels and each succeeding level indicates higher maturity of the organization/division/project.

3. Who did develop CMMI standards?

A: CMMI was developed by a group of experts from software industry, USA government, and the Software Engineering Institute (SEI) at Carnegie Mellon University, USA. The present day CMMI is the successor of the Software CMM, which was developed from 1987 to 1997. CMMI Version 1.3, introduced in 2010, is the latest version.

Is CMMI certification confined only to Software industry?

A: Present day CMMI is the successor of the Software CMM, which was confined only to software industry. However, it has been highly generalized over the years and nowadays; we can find CMMI certification in various other industries such as hardware, services, and acquisition industry.

4. Does the application of CMMI increase performance in every organization?

A: It is not guaranteed that mere application of CMMI standards increase performance in every organization. A small company with limited staff and resources may not benefit much from CMMI.

List out the Core Process Areas of Capability Maturity Model Integration (CMMI)

· Causal Analysis

· Configuration Management

· Decision Analysis and Resolution

· Integrated Project Management

· Measurement and Analysis

· Organizational Process Definition

· Organizational Process Focus

· Organizational Performance Management

· Organizational Process Performance

· Organizational Training

· Project Monitoring and Control

· Project Planning'

· Process and Product Quality Assurance

· Quantitative Project Management

· Requirements Management

· Risk Management

Multimedia Development Lifecycle

2011-04-18T11:23:00.002+05:30

1. What are phases of "Multimedia Development Life Cycle Model"?

A: Typically, the Multimedia Development Life Cycle Model has 7 phases:

Ph1:Requirement Specifications

Ph2:Design

Ph3:Content Development

Ph4:Product Development

Ph5:Integration

Ph6:Testing

Ph7: Delivery

2. What is Requirement Specification?

A: The main purpose of Requirement Specification phase is to define the final requirements by analyzing the basic requirements(s) of the client or management. This helps to generate "Requirement Specification" document.

3. What is Requirement Analysis?

A: The purpose of the requirement analysis is to produce confirmed "Requirement specification"

document. The client requirements are at first mentioned in Minutes of Meeting(MOM), based on which Project Estimation (WBS) is prepared. Based on the estimation, "Project Plan" is prepared.

Requirement Specifications document is prepared, based up on the inputs of Minutes of Meeting(MOM) and Project Plan. The Requirement Specification document acts as the input for the preparation of Acceptance Test Plan and Acceptance Test Cases. The Estimation (WBS) is prepared by the PL/PM as per the Estimation Procedure. The WBS should be reviewed as per the Review Procedure.

4. Who does prepare Project Plan? How is Project Plan prepared?

A: The Project Plan is prepared by PL/PM as per the Development Project Plan Procedure.

5. What does a Project Plan continue?

A: Project Plan is used to capture the scope and overview of the project, project metrics, execution project plan, and configuration management of the project.

6. How do you review the Project Plan?

A: The Project Plan should be reviewed as per the Project Plan Review Checklist.

7. How is RS document prepared?

A: The RS document is prepared by the PL/PM as per the Requirement Specification Procedure. The RS document is used to capture the final requirements of the project.

8. How is RS reviewed?

A: The RS of the project should be reviewed as per the Review Procedure and the RS Review Checklist for feasibility, completeness and clarity. The client's approval for RS should be obtained wherever applicable.

9. How is ATP prepared?

A: The Acceptance Test Plan document is prepared as per the Requirement Specification document. The ATP is used to capture the Test Items, Requirement Traceability, Testing Methods, and Entry and Exit Criteria. The Acceptance Test Plan should be prepared as per the Acceptance Test section of Test Development Procedure. The Acceptance Test Plan should be reviewed as per the Review Procedure using the Test Plan review checklist.

10. How are Acceptance Test Cases prepared?

A: The Acceptance Test Cases are prepared based on RS Document and Acceptance Test Plan.

The test cases are prepared by the testing team and are reviewed as per Review Checklist.

11. What is the purpose of the design phase?

A: The purpose of the design phase is to prepare complete Presentation Flow of the Project/Product. The aim of the Presentation Specification document is to define Detailed Story Board, Presentation Flow, Interface Design Specifications, Design Metaphors and AVTGN (Audio, Video, Test, Graphics, and Animations) Specifications.

12. How is the PS document prepared by PL?

A: The PS document should be prepared by PL and should be reviewed with the help of "PS Review checklist".

13. How are Unit Test Cases prepared?

A: The Unit Test Cases are prepared based on Unit Test Plan. The test cases are prepared by the development team and are reviewed as per Review Checklist.

14. How is Integration Test Plan prepared?

A: The Integration Test Plan is prepared by PL/PM and it consists of Integrating Strategies, Testing Approach, and Entry and Exit criteria. The Design document should form the basis for planning the Integration test. The Integration Test Plan should be prepared as per the Integration Test section of the Test Development Procedure. The Integration Test Plan should be reviewed as per the Test Plan Review Checklist. The Integration Test Cases are prepared based on Integration Test Plan. The test cases are prepared by the testing team and are reviewed as per Review Checklist.

15. What is the purpose of Content Development?

A: The purpose of Content Development phase is to prepare all the assets (Media Elements) required to develop a product/project.

16. How are assets developed?

A: All the assets should be prepared based on "Presentation Specifications.” Content is developed as per "Content Development Guidelines.”

17. Who will review the assets?

A: The assets developed by Team Members should be reviewed by PL/Peer and approved by PM.

18. How is System Test Plan prepared?

A: System Test Plan is prepared by testing team members as per PS document and Test Development Procedure. The System Test Plan should explain the approach for testing the feature and functionality of the project during System Testing. The System Test Plan should be

reviewed as per the test plan review checklist.

19. How are System Test Cases prepared?

A: The System Test Cases are prepared based on Presentation Specification document and System Test Plan. The test cases are prepared by the testing team and are reviewed as per Review checklist.

20. What is the purpose of Product Development Phase?

A: The purpose of Product Development phase is to assemble all the media assets.

21. How do you assemble all the media assets?

A: The assets are assembled by Team Members in Director Framework, reviewed by PL/Review

Team and approved by PM. Action Script too is used wherever required. The phase includes coding and execution of the Unit Test Cases.

22. What is the purpose of Integration phase?

A: The purpose of Integration phase is to develop the code for each module and to integrate all the modules in order to create an integrated product/project. The modules, integrated by Team Members, are reviewed by PL/Review Team and approved by PM. This phase includes the execution of the Integration Test Cases.

23. What is the purpose of Testing?

A: The purpose of testing phase is to define and establish necessary testing procedures. The testing is performed by testing team, based on "System Test Plan" document. The testing, performed by QC team, should be reviewed and approved by Head-QA.

24. What is the purpose of Testing phase?

A: The purpose of Testing phase is to define and establish necessary testing procedure.

25. How is testing phase performed?

A: The testing should be performed by testing team, based on "System Test Plan" Document. The testing, performed by QC team, should be reviewed and approved by Head-QA.

26. What is the purpose of Delivery phase?

A: The objective of this phase is to deliver the fully tested functional product. In this phase, Master CD will be prepared and delivered to the client. The functional product is developed only after confirming that the product is designed according to the client specifications. The fully tested functional product should be delivered by PM and approved by Client.

27. What documents are prepared after the delivery of the product?

A: "Project Retrospective Report" and "Project Feedback" are prepared after the delivery of the product.

Quotes on Creativity

2011-04-18T11:18:00.002+05:30

Creativity distinguishes between a leader and a follower.

Creativity is the beginning of creation.

Creativity results in simplification

Creativity makes a process simplified.

Creativity makes a product less in size and more in use.

Creativity is the killer of Complexity.

Creativity is the gravedigger of Complexity.

Creativity is the wheel of the vehicle called “Science and Technology”

Online Journalism

2011-04-18T11:07:00.002+05:30

Online newspapers allow articles to remain available online for years. This again means that writers can link to old articles instead of having to summarize background information in every article. It is possible to link to full background materials.

Provide more information about the concerned topic so that they stay rather than go elsewhere.
Do not certain words while writing e-mail messages, in order to make to spam free. e.g: opportunity, offer, special discount, discount, conference, announcement

If you use above mentioned words, Your message will be deleted and unread.

SEO writing: Use Popular words: Some popular words may be banned by some states. But, it is always better to use popular words rather than legal words while using search engines for some information. e.g. when you want some information related to physically challenged, use the word “handicaps” rather than the legal term “physically challenged”. The latter one may sound more polite and legally correct, but use the former one because most of the people use the former one.

If you use latest or stylish words that are still set to gain popularity, you may lose your traffic. For example, it is better to use the word ‘receptionist’ rather than ‘front line office’. Some readers may not be aware of the latter word. Two highly important factors namely time and space influence the content writer highly. The blogging has re-defined the influence of two factors.

Space: When a person wants to write an article for an offline journal, he must be highly careful about the number of words. A journal cannot publish an article if it contains 2,500 words when the required count is just 250 words. But, if the writer does the same thing when is writing for a blog, it does not create him a big problem. Nowadays, several blog hosting companies are providing unlimited space free of cost. Because of Net journalism, the information has become easily and speedily accessible. However, this change has started with the radio broadcasting itself. The speed has further accelerated by Television media. Internet has made its contribution.

Whenever something is telecast over TV, you have to watch whatever they broadcast. But, they do not broadcast whatever you like. Hypertext links quickly transport you back to an earlier publication date, like to last week. Network news programs, magazines and papers won't perish and nobody stores the old issues of daily papers and magazines. But, it is not the case with website content and e-books.

Issue	Offline Journalism	Online Journalism

Proliferation	The proliferation of an offline journal has several limitations by geographical boundaries. A South Asian may get magazine magazines like “Times” and “Reader’s Digest” in his country but, he can not get “The Washington Post” or “The Sun” everyday in his native town or city. If he wants to get them by ship or flight, it costs him a lot and costs can be borne by industrial houses but, not by individuals unless he is a billionare.	An online newspaper or news portal can be accessed through the world. One need not be in Washington to read the online version of “The Washington Post”. The offline circulation of “The Sun” may be confined only to UK while the circulation of “The USA Today” may be confined to USA. But, the circulation of their online editions enjoy viewer ship across the globe.

Online newspapers may provide other services too such as provision of online directories, online social forums. Local restaurant review, local guides. Another type of content that is not available in the newspaper is our archives. Discussions present an obvious content type that does not exist in the newspapers.

Online discussions: Any online entity that allows discussions must confront the question of whether to moderate them. We have heard that some people in the newsroom are uncomfortable with the fact that we have chosen not to moderate discussions, but the decision seems necessary based on existing case law, which indicates that if an information service provider edits or censors discussion postings in any way, that provider may be open to a lawsuit from someone who feels a particular posting was libelous.

The Interchange platform prevents the editing of any posted note (even by the person who wrote it, even if that person is an editor), but it does allow the deletion of entire notes. This leaves the option to remove a posting and send it back to its writer, asking the person to rewrite and repost the note without whatever portion may have been offensive.Even though we don't moderate discussions, we have found that they require a great deal of staff attention.

It also differs from writing a book, because while a book is navigated by reading from beginning to end, by using the index, or by browsing the table of contents, the writer concentrates on the first form of organization, the logical progression from start to finish. Another example is in the way we organize documentation. Instructional material is broken up into topics, but not every topic needs to appear on the top screen that presents one set of help documents.

Difference between US English and UK English

2011-04-18T11:01:00.002+05:30

UK	USA

Air hostess	Flight Attendant
American Indians	Native Americans
To bath	To bathe
Biscuit	Cookie
Booking	Reservation
City centre	Down Town
Chip	France Fries
Cinema	Movie Theater
Proposal	Offer
Dustbin	Garbage can
Earth	Ground
Enquiry	Inquiry
Extra time	Over time
Fish fingers	Fish stick
Flat	Apartment

Football	Soccer
Fortnight	Two weekss
Frying Pan	Skillet
Garden	Yard
Goods train	Fright train
Grammar school	High School
Ground floor	First floor
Harbour	Harbor
Hard cooked egg	Boiled egg
Head Master	Principal
Holiday	Vacation
Humour	Humor
Jam	Jelly
Jewellery	Jewelery
Knickers	Panties
Label	Tag
Labour	Labor
Letter Box	Mail Box
Lift	Elevator
Lorry	Truck
Mackintosh	Raincoat
Maize	Core
Match	Game
Friend	Buddy
Mobile phone	Cell phone, Cellular phone
Motorbike	Motor cycle
Mum	Mom
Neighbour	Neighbor
Normal	Regular
Notice board	Bulletin board
Number plate	License plate
A pack of cards	A deck of cards
Cigarette Packet	Cigarette Package
Paper Knife	Letter opener
Pavement	Sidewalk
Personnel Department	Human Resources department
Petrol	Gas
Petrol bunk	Gas station
Phone box	Phone booth
Platform	Track
Post	Mail
Post Code	Zip Code
Post Man	Mail Man
Primary School	Elementary school
Prison	Jail
Pub	Bar
Railway	Rail road
Reception	Front Desk
Ring him	Call him
Rubber	Eraser
Rubbish	Garbage
Share	Stock
Shop	Store
Stock	Inventory
Storey	Story
Subway	Underpass
Sweet shop	Candy Store
Telephonist	Telephone Operator
Tortoise	Turtle
Trainer	Sneaker
Trouser	Pant

Underground	Subway
Wardrobe	Closet

Favourite	Favorite
Flavour	Flavor
Tyre	Tire

FAQ of Technical Writing

2011-04-18T10:58:00.002+05:30

1. What is technical writing?

A. Technical writing deals with the preparation of User Guides, User Manuals, Case Studies, Test Cases, Project Flow and other kinds of Technical documents. To keep it in nutshell, the technical writer deals with the writing about the processes or products, which are technical in nature.

It is wrong to assume that technical writers are confined only to Software industry as they are seen and required in other fields too such as electronics, electrical, mechanical, telecom, medical, and agriculture.

2. Can a non-technical person become a technical writer?

A. The answer is partly yes and partly no. There are certain areas where even a non-technical person, with low or no domain knowledge, can work and there are certain areas where only domain experts can do justification to the work.

3. I am good at English. Hence, can I become a technical writer?

A. Command over English is mandatory for becoming a technical writer. However, command over English is not the only requirement for becoming a technical writer. The aspirant must fulfill several other requirements such as knowledge of certain tools like Robo Help, Frame Maker, Ms-Visio and Snag IT. He must also know certain basic web designing tools such as Photoshop, Illustrator, and Flash. If the technical writer is supposed to work on hardware documentation, he should possess at least a reasonable level of awareness about hardware. If he is supposed to work on specific domains like SAP, JAVA and .Net, he must have at least basic awareness of concerned domains.

4. Is there any difference between technical writing and business writing?

A. The main goal of business writing is to sell the product or convince the client or bid for a project while the aim of the technical writing is to guide or educate the user. The end-user of business writing is the customer/client while that of the technical writing is the user. The business writing aims to sell while the technical writing intends to tell. The business writing aims to impress or convince while the technical writing aims to guide and educate. The business writing deals with the pre-sale period while the technical writing deals with the post-sale period.

5. How are the job opportunities for technical writers outside?

A. The job opportunities for technical writers are very bright in the market. Nowadays, one can find technical writer in all the certified companies. If one visits the database of any job portal, one can find thousands of applicants for the post of Software Engineer. But, one finds a few hundreds of aspirants for the post of Technical writer. For the post of technical writer, the competition is relatively lower.

6. There may be demand for Technical writers now. But, what will be its future?

A. The demand for technical writers exists as long as the technology exists and the technology exists as long as the humanity exists.

Personal Notes collected from Internet Research on Various Concepts

2011-04-18T10:57:00.004+05:30

You need to update your blog often. Once a day is the BEST but if you cannot do so, try to update it at least 2-3 times a week.

What is linkbait?

Linkbait (or link bait if you prefer) is just what it sounds like — something you release online in order to get people to link to you. Think of a ridiculously hyped-up blog post title designed solely to suck you in, but followed by a post that doesn’t deliver the promised goods. That’s linkbait at its worst — sensationalist garbage.

You’ll provide amazing content. You might offer a free tool.

You simply offer something that’s really worth linking to!

Release a free tool or calculator.

Release free software (or a free trial).
Write and offer a free e-book or report.
Write a controversial post, tackling an industry issue from a new perspective.
Write a list post (100 resources for your niche audience for example).
Launch a contest with great prizes that people can get excited about.
Create and post an entertaining video.

Don’t be afraid to use linkbait. It’s not unethical in any way

Though a relatively new method when compared to others, online article marketing uses a blog submission tool to provide both the means for increased exposure and the method by which to accomplish it.

While there are many methods to generate web traffic, research has proved beyond doubt that submitting to directories is the easiest and best method. Search engines are known to confirm the value of sites only after looking into these directories. It is a good way therefore get your website attract greater volume of web traffic. Manual submission to directories, although free in most of the cases, is a time consuming task. This is where directory submission software can help you. With specialized software the entire task becomes a breeze. The submission process will directly benefit the popularity of your website, in virtually next to no time.

Directory submission software will save you precious time and money in the long run. You can utilize the time to take care of other core areas of your business. Before you get the software, you need to consider certain factors though. First and foremost, you will need to evaluate your needs and keep ready with you a list of features that you want in the directory submission software.

Doing a bit of research will always help you if you are on the lookout for good directory submission software. With the software development field progressing at a rapid pace, newer products with advanced features are hitting the market, almost every day. It is therefore important that you keep yourself abreast of all the happenings when it comes to directory submission software. Remember, taking an informed decision will stand you in good stead in the long run.

Today’s Marketing Monday tip offers a list of 41 free (online and offline) tactics to drive traffic to your blog. This post is an introduction to a series of follow-up posts that will provide in-depth information about each item, one at a time.

Here’s the list:

Word of Mouth
Business Cards
Free Report or White Paper
Social Bookmarking**
Blog Directory Submissions
Produce an Ezine
Develop Relevant Inbound Links
Optimize Your Blog for Search Engines*
Submit Articles to Content Distribution Services
Network within Your Niche
Interact on Forums
Create an Email Newsletter
Start an Online Community for Your Niche
RSS Feeds
Product Marketing
Barter/Swap Advertising
Ebay & Craig’s List
Wikipedia & Other Wiki Sites
Social Media**
Joint Ventures/Affiliates
News Releases
Video
Industry Trade Publications
Local Media — TV/Radio/Newspaper Interviews
Regional Magazine Articles
Podcasting
Bizstreaming/Lifestreaming
Multi-media Sharing/Slidecasting
Relationships with Fellow Bloggers
Email Signatures
Creating Valuable Content
Contests
Polls/Surveys
Car Banner
Offer Freebies (Products or Services)
Become an Expert (write for Examiner and/or other reporter-type sites)
Develop a Referral System
Create an Online Directory for Your Niche
Create a Resource Page for Your Niche
Amazon.com
Images (SEO* and Social Photo-sharing**)

Twitter: This micro blogging social network site is one of the most popular online today and is so easy to use. Simply sign up for a free account get involved with the discussions and place a link back to your blog in your profile. Every time you post a new entry ‘tweet’ it on this site and watch what happens.

Press Release Campaign: When your blog has a respectable amount of content already posted to it you can initiate a press release campaign.

Signature File: Place a link to your blog in your signature file. You can use this file every time you send out emails, auto-responder messages or when commenting at any forums or other blogs you may visit. Consider this to be your online ‘business card’ and learn to use it liberally.

A Guide to Finding and Anticipating Red Hot Keywords

Google Hot Trends is my red hot keyword start page. I have found that writing according to the Top 20 can be financially lucrative for a site. Typically the Google Hot Trends official website will list 20 or so search terms that are hot within the past few hours. Sometimes a 19th or 20th search term is on the way out. Sometimes the 19th or 20th search term is becoming red hot.

When an earthquake takes place in Haiti it will be big news and provide many searches.

The problem with chasing that keyword is that many many national outlets and bloggers will be doing the same thing.

I also like theYahoo Buzz and AOL Hot Searches to find free red hot keywords.

Google Hot Trends, Yahoo Buzz and AOL Hot Searches

Put the keyword phrase in the title of your story and in the first sentence. Utilize that and other variations of the keyword phrase throughout your story. Typically spiders will crawl and reward you with high rankings if the story is well written and contains the red hot keywords that people are searching for.

http://www.easymoneycentral.com/general/ten-super-useful-free-tools-for-marketers/

2. Your Mailing List Provider

“Your Maling List Provider” is a free autoresponder software that covers most Internet Marketers needs.

3. Banner Fans

Banner fans is yet another free and easy to use online banner creator. It offers a wide range of features, and although you can hardly expect to produce professional looking banner graphics simply with a few clicks, it could come in handy for when you need a banner for promoting a product or service.

4. Stock XCHNG

Especially when creating mini-websites for Adsense, landing pages, squeeze pages and so on, you will want some nice photos that you can edit to your liking and use to spice up your web pages. I consider Stock.XCHNG (are you as amused by their tongue-knotting name as I am?) a valuable resource for exactly this; free and sometimes even pretty high quality, royalty-free photos. I use it for building new Adsense sites, among other things.

5. SubmitterBot

SubmitterBot is a free online service for indexing your new domain names and web content. On their website, they claim that your website URL will be submitted to at least 683 directories, and you can also submit links to 18 Social Bookmarking services from the same website. If you write articles, you can submit each of your articles to minimum 34 article directories, from SubmitterBot’s website. Membership is free, so sign up and use it today.

6. Mega Do-Follow List on Squidoo

Seriously wholeheartedly kudos to the Squidoo author Pixelrage for his most generous contribution to what is still considered one of the better social web communities for marketers. In his Squidoo lens, Pixelrage gives a brief but thorough enough explanation on the do-follow phenomenon, then follows up with a humongous do-follow list for you to use. There are many golden nuggets to be found on Squidoo, this being one of them.

7. Wipee List

Have you ever procrastinated? You know, when you keep telling yourself “it’s about time I put up that bookself, but… *yawn* I’ll do it tomorrow.” Especially Internet Marketers are often bothered with this; postponing the article writing, site building, product testing and so on. Wipee List is meant to help you overcome this problem and focus on what you need to get done. Sign up for a free account today.

8. HeatMap Ads Theme for WordPress

If you want to go nuts with Adsense and other types of advertising on your WordPress site, the HeatMap Ads Theme is one of the better free themes. The website offers a HeatMap Ads Insider membership, which costs $35 annually and includes 17 new additional theme variations, child themes, drop-down menu updates and access to the support forum. To get the free main theme download, simply go to their website and click the download link.

9. Free Software Box Creator (Photoshop Action)

Like those cool looking 3D cover graphics in ads for software, e-books and video series, but don’t know how to create something like it yourself? If you have access to Photoshop, you can use this free Action to create your own, professional looking e-covers with a neat 3D look. It is possible to design cover graphics using GIMP, and I even had a tutorial on it somewhere, but it looks like it’s been removed from the site. No problem, though… check below!

10. My E-cover Maker – design your e-cover in your browser

My E-cover Maker is a browser tool which lets you design your own, good looking 3D covers without having to download any software or paying recurring membership fees of any kind. All you have to do is visit the website, click the button and start putting together a great looking DVD cover, box cover, or why not a 3D book cover! It’s perfect for your new e-book, video course or whatever it is that you want to sell like a pro.

Are you looking for dynamic, automatically refreshing, sticky content to spice up your website? If you are a webmaster, you’ll know how difficult it is to create fresh content to attract your subscribers and new visitors to your website. Paying freelance writers can cost you a fortune when you are just starting out and don’t have site revenues to fund expenses, and writing the articles yourself takes way too much time and takes you away from other important tasks (like actually running the site and making sales happen). Luckily, there’s a little-known but extremely easy tool that you can use to instantly jazz up your website and provide your traffic with valuable information. In fact, you might have heard of this tool before. Headline syndication, aggregators, XML format? Sound familiar? Yup, I’m talking about RSS Feeds.

Not only will it probably save your business, but it will revolutionize the way you think about the Internet.

RSS stands for “Rich Site Summary”, or “Really Simple Syndication” (which highlights the main selling point of RSS) are also useful in defining RSS.

RSS is a platform over which a webmaster can instantly deliver summarized information about the latest / most important content on his website. This summary is usually a list of headlines and snippets – the headline will instantly inform the reader of what this new article or page contains and the snippet (usually the first few lines of the article) is to further entice the reader into visiting the website, or to simply give the reader more information. RSS has evolved into a commonly accepted XML standard, and many websites now use RSS Feeds (XML files containing the summaries) to publish “updates” about themselves. From the webmaster’s point of view, an RSS feed is meant to allow visitors and subscribers an easy way to keep themselves abreast of fresh content on their website (without having them visit the website first). Additionally, an RSS Feed also allows the reader to “preview” this fresh content, thus letting them decide immediately if the new article / content is interesting to them or not. All in all, RSS Feeds have the main purpose of enhancing user experience. Keep that last point as we go through the rest of this article – it is an underlying mindset to making RSS Feeds work effectively.

As an Internet entrepreneur, one of your most valuable tools can be a RSS Reader. This is essentially an aggregator – a collection of RSS Feeds (that you can add or remove) from different websites that you are interested in. A typical RSS Reader would include RSS Feeds from news sites, sports sites, and perhaps a few niche sites (such as SEO forums, blogs on SEO, etc.). The main purpose of this software is to keep you informed of the latest news and content on websites that you are interested in. If you have used My Yahoo! or Bloglines , you’ve probably used RSS Feeds already. These are online RSS aggregators – you get to choose from numerous websites and within minutes you can have your own launch-pad for knowing everything that’s happening in your niche, in the world, or in sports. As a first step to understanding how RSS Feeds work, I’d suggest that you use at least one RSS Aggregator – either an online RSS tool or RSS reading software like SharpReader – and subscribe to a few RSS Feeds to learn how it works from a user’s perspective.

Marketing and RSS
Using RSS Feeds, websites can:
* Attract more customers / visitors.
* Keep subscribers informed of new developments
* Allow subscribers to instantly learn of new articles, content and products on their website.
* Reduce the load on the subscriber’s inbox by reserving newsletters for important news, special product offers, etc.

As a webmaster, you can use RSS Feeds to your advantage. Since blogging became insanely popular over two years ago, RSS Feeds have become mainstream. In other words, no matter what your niche, there’s a good chance that you’ll be able to find a few authority sites that publish RSS Feeds, thus syndicating their latest headlines. How can you use this? By providing your visitors relevant, self-refreshing content in the shape of the “latest news” by using RSS feeds from niche-relevant websites. Now I’m not saying that you should cover your whole website (or even one whole page) with RSS Feeds. Such practice is frowned upon by search engines and will actually get your website banned from every single search engine index! RSS Feeds are meant for headline syndication, not for content scrapping. Instead, you could use headlines from the top 3 forums in the weight loss niche to show the latest discussion threads on one side of the “News” page of your own weight loss website. The rest of the page would, of course, be covered with information (i.e. latest news) about your own website. Or you could put a news ticker on your politics blog to not only give your blog a look of “being updated” but to also provide your readers with relevant, useful information. If you sell sports goods and own an online store, you could run a “sports news” feed on your main page to attract the attention of your visitors and give your website a more authentic look and feel. There are many different ways you can use RSS Feeds to add value to your website. Make sure though, that you are merely using these Feeds as “icing on the cake”, and not as the whole cake itself.

Finding RSS Feeds
Finding RSS Feeds is easy; there are several RSS-specific directories and niche search engines for you to browse through. However, the surge of blogging in the last two years has meant that any RSS search tool is inundated with blog spam. This makes it a bit harder to find RSS Feeds that you can actually use. I’ve listed a few resources below that can help you get started in your search for finding relevant RSS Feeds.
* Bloglines
* BlogPulse
* Daypop
* Feedster
* Findory Blogory
* Gigablast Blog Search
* IceRocket Blog Search
* PubSub
* Technorati

Once you’ve found the RSS Feeds of your choice, it’s time to find out how to set them up on your website.

Setting up a RSS Feed to Display on your Website
Internet Marketers are a particular breed; we’re always looking for an “easier” or “quicker” way of doing things; not necessarily shortcuts, but just ways to work smarter. It’s the same with RSS. When I first came across it, I immediately went to Google and not only picked out a tool that could help me syndicate my own website (so I wouldn’t have to spend time learning XML), but I also found several tools that I could use to display RSS Feeds from other websites onto mine! These tools are ridiculously simple, and I’d fully suggest that you try them before venturing into learning how to display RSS Feeds on your webpages through code.

If your website is in PHP, you can use the following software:
- CaRP: This software also has a free version, which displays a simple ad in the middle of the news display saying something like “these news headlines brought to you by CaRP”. Try it out; it’s easy to use, and will teach a lot about managing RSS Feeds.

There are JavaScript alternatives available as well (in case your website uses plain HTML). BUT, using javascript would sort of defeat the purpose of using an RSS feed, as search engines cannot read javascript. It appears completely invisible to them.
- Jawfish: Like CaRP, Jawfish also has a free trial, which is once again easy to setup if you can follow step-by-step instructions.
- FeedRoll: Another JavaScript alternative is FeedRoll – this is perhaps the easiest to use of the three mentioned here, but it offers less flexibility and choice of feeds compared to the others.

Of course, if you want more options (or have ASP or something on your website), go to your search engine of choice and type in “How to display RSS Feeds on my website” to get a quick listing of articles, tutorials and more tools to help you out.

RSS is an amazingly versatile platform that can be used from anything as simple as running a news ticker to something as topical and time-sensitive as providing weather alerts to affected areas. In fact, any information that is:
* regularly updated
* time sensitive
* new

can be a good candidate for a RSS Feed. The key here is to remember that there are always new uses for information and technology… it’s just a matter of pinning them down.

If you would like to learn more internet marketing strategies for optimizing the amount of money you make online, you can get a free copy of any of our best selling courses. Just tell us where to mail it and we'll send it straight to your front door. Go here: http://www.bradcallen.com

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1. Use a High-Trend but Low-Dense Keywords

When you use a high-trend, but low-dense targeted keywords- you have a great chance to top on the SERP for that particular keyword especially if you have a higher PR than those other blogs with similar targeted keywords as yours. One example of high-trending keyword this year is “Photas”. Take a look at this graph. Now you come to ask, how “Photas” become a less-dense keyword. Well, searching for that particularly keyword only returns few results. When I say few, it doesn’t reach 500K or even 100K results like this.

Remember that the other two keywords on the formulated title are not low-dense. Searching for those keywords individually will return you millions of results. So, your only best shot is to optimize the first identified keyword on no. 1. Here comes the second SEO technique to use- the Link Building. For the link building, try to get at least 5 back links with your targeted keyword as anchor text. Only five back links as most SEO experts believe that creating many back links with same anchor text is not SE friendly anymore. Don’t use your post title as the anchor text. If you use a combination of two keywords, just make it natural.

I have proven this myself, and it is really working. Just spend some time to try it. I’ll be glad if this will also work for you. – END

Frames are used in website design as menus, to hold outside information inside your web site, consistency and for affiliate marketing. Here’s how to make a frame for your webpage….

What is a Frame?

A frame is a means of putting information from one web page in one or more other web pages. The advantage of this is when you change the primary web page, you change the framed information in all the other web pages using the primary web page for content.

Cautions When Using a Frame

If you’re getting the content from outside of your website make sure it’s not misconstrued as being your own information. This can be done using the title tag.

You can have as many frames loading as you like especially if you use iframes (a topic we will not discuss in this article) BUT, each frame requires a different page to load. Therefore loading more than two pages could increase load time by so much your visitor decides to go visit your competitor one click away instead.

Single page web sites probably do not need to use a frame unless you’re getting your content from outside your website. Multiple web pages may use frames for several reasons:

Menus: A single menu and an entire website can be controlled with two frames. One along the side usually of the web page and a larger one to show the content of the menu selection. Again content outside of your own website can be shown in this manner.

Visitor Stickiness: If you have ever changing content in a forum, ezine or blog outside of your web site where do you want your visitors to remember to go? Your website or the source website? Using a frame is a low tech way of having growing fresh content on your website. Just so you know, search engines do not look at this fresh content as being on your website, but when used properly frames do not hurt your search engine rankings either. In fact, as an affiliate marketer, I’ve gotten my framed page higher than the product owner’s page in the search engines.

Okay, I Can See Where Frames Have Use. How Do I Make a Frame for My Web Page?

For the purposes of this article, we will use ( instead of <. If we do not this web page might think I’m trying to make a frame. Place your frame code just above a tag in your web page (otherwise know as html) code that looks like this

By placing it just above you don’t lose your title, description and keyword tags you need for the search engines.

This is the code used to make a menu on the left and dump the contents in the main body of the frame on the right. Don’t worry, we’ll go over this step by step.

Personal Marketing: This is marketing at personal level and includes telling your network and friends, making a business card etc.

Forum Marketing: Forum is a place where people gather and discuss their problems, strategies etc. There are many forums on the web that you can join and participate in discussion. Most of the forums allow a link back to your website in your signature text which would appear below the post you make. Again a good traffic builder.

Search Engine Marketing: This involves search engine optimization of your website design and content. Search engine use their algorithm to rank websites and when people search for something, these websites are displayed as the search engines would rank them. Search engine optimization or SEO are the methods by which you try to build your site and content so that it may please the search engines. You either learn SEO or use the paid services.

Pay Per Click Advertising: This is a paid service where you pay the service provider every time your link is clicked. This kind of marketing is quite popular with internet marketers. Apart from Google and Yahoo there are many other pay per click services available

Link Exchange: In this a website places a link for other website in exchange for its link on that site. Earlier it was also used for SEO purpose but a change in search engine algorithm has stripped that advantage. But it is still it is a powerful method for traffic generation.

Link Purchase: You can purchase placement of your website link on other website. This is very commonly done for SEO as one way incoming backlinks are used to rank your website by search engines. This method also brings in traffic if the site that you purchased link placement from is heavily visited website.

Classified Advertising: You can advertise your website on Classifieds websites on the web like Craigslist.com and USfreeads.com. Both paid and free services are available.

Ezine Marketing: This refers to email marketing. You can start your own newsletter or ezine or electronic magazine which your subscribers can choose to receive. Creating an ezine is an integral part of your internet business. You can also choose to purchase an advertising space in the ezines that are already running successfully. Your website gets exposed to targeted readers who may like to become your customers.

List Building: This refers to building a subscribers database ,who are entered into the list of that database when they opt in for your ezine or agree to a free download against providing you their email address. You can contact these subscribers with your offers and promos.

Lead Purchase: There are some paid services which will provide you with the names and email addresses of the people or leads against a payment. This method is called lead generation. This is done by them by placing your opt-in form (Form which a visitor fills in order to subscribe) on heavily visited websites, a process that you can do on your site also. Normally you are charged per lead.

Viral Marketing: Here, you make a useful product like ebook or software and allow people to pass it on freely. This helps in spreading your website links and branding your site. Apart from ebook or software, you can also build some humorous video or funny email. Build anything that people would like to pass on and share.

Press Releases: Here, you build a press release for your website and submit it to one or more press release sites like prweb.com. Press releases are done to create awareness among the web visitors and are displayed on various news channels or sites on the net. Also builds increased back links. Both free and paid submissions are available.

RSS Marketing: RSS stands for Really simple Syndication and it may be difficult to conceptualize in the beginning. RSS works by RSS feeds which needs to be generated by website. People can subscribe to these RSS feeds and can view the content of the website via their RSS reader. By this people are enabled to receive the content directly on their desktop. This method is quite new as compared to others and has become really popular following spam issues in email marketing.

Blog Marketing: Blog is an online journal which you can update on regular basis. You need a blogging platform like Wordpress or Blogger etc and you can publish at their site or host on your own.

Social Bookmarking: This is latest marketing buzz. There are online bookmarking sites available which people can use to bookmark the places on the web they like. You can display these bookmarking buttons on your site or blog and people may submit the link for bookmarking if they like your site.

Video Marketing: You can upload a video on the sites that allow. People would watch and then visit your site. Theory is similar to article marketing but media used is different. A popular website that allows video upload is Youtube.com.

While other people don’t think much of the many benefits of automated blogs, others do. Having a blog can take some time to build up; however if you do not have a whole lot of time in your day to sit down and add and research topics to your blog daily or even weekly, there is a great tool called the automated blog.

The automateb blogs take care of the amount of keywords presented in each material is essential for bringing in traffic. Blog updates are done without your manipulation and presence using automated blogs.

Automated Blogs

http://www.TheLazyBlogger.com

Quality Manuals

A quality manual is a technical document designed to ensure the implementation of all the specified quality standards. It is the backbone of any quality system. It gives a wider description about the quality system implemented in an organization and various quality standards followed in different processes. It ultimately helps an organization to make the quality control system more effective and result oriented.

It usually contains several supporting documents. A quality manual is usually divided into various sections corresponding to quality system requirements. Each section usually starts with a general policy statement expressing the commitment to implement the basic principles of the quality system. It is the most audited document during external certification audits such as ISO and CMMI.

Ideal Web Solutions & Prime Features

Web Solutions consist of both Web Design and Web Development. An ideal Web Solution should have following features:

· Should be interactive, user friendly, and easy to navigate

· Should have both Forward and Backward Browser Compatibilities

· Organization should be capable of providing both static and dynamic websites on different technologies

· Websites should be easily and effectively managed by any well known Content Management System (CMS), without obtaining any Web programming knowledge

· Web Solutions should be designed according to the requirements of clients

· Designers must keep the target audience in view

· Web Solutions should present content (various media assets) in an effective and appealing manner with good look and feel

· Web Solutions should possess both rich multimedia cum aesthetic values as well as SEO Compatibility

· Web Solutions should be designed based on well planned documentation which should consist of Information Architecture, Site Map and Story Board